Currently: Lead Product Designer at Dutchie
Jessie is a product designer, leader, and facilitator with 10+ years of design experience.
Most recently, a lead designer at a SaaS marketing platform, she's also worked at agencies and large organizations like IBM, contributed to products featured at SXSW and IBM's Think conference, and won several ADDYs along the way. She believes people come first — both users and teams. You can find her trail running in Colorado, deep in a fantasy novel, or chasing her 2-year-old son around.
For leadership portfolio and case studies, please reach out at jessie.farris@gmail.com 👩💻
My Approach
I design products for the people running real businesses — marketers, operators, and teams making high-stakes decisions every day. Over the last decade, I’ve worked across SaaS, enterprise systems, startups, and agency environments, leading complex projects from strategy through execution while staying deeply connected to craft and user experience.
Simple systems
I believe the best products feel clear long before they feel clever. My process is grounded in research, collaboration, and rapid iteration — working closely with users, product teams, and engineering to simplify complexity into experiences people can actually rely on.
Lasting impact
I care about building work that holds up over time. That means balancing business goals with thoughtful UX, strong systems thinking, and attention to detail — creating products that scale, teams trust, and users return to every day.
recent projects
Marketing workflow tool
Brought Shopify- and Klaviyo-grade flexibility to cannabis marketers. Unlocked $1.8M in ARR in 10 months
property details page
Redesigned realtor.com's most-trafficked, most revenue-sensitive surface — seen by 72M+ monthly visitors.
Loyalty Dashboard
Made loyalty performance legible at a glance — and gave merchants a clear next action on every screen.
About Jessie
I’m a product designer who cares deeply about building thoughtful experiences for real people. My work is grounded in curiosity, collaboration, and a belief that the best products come from understanding both the humans using them and the teams creating them.
I thrive in environments that balance intentional collaboration with focused time for deep thinking, systems building, and refining craft. As an individual contributor, I bring a strategic mindset, strong product thinking, and a highly collaborative approach to solving complex problems. I value honesty, connection, and curiosity, and I do my best work on teams where people genuinely care about one another.
As a leader and teammate, I care about creating environments where people feel supported, challenged, and genuinely seen. I believe the strongest teams are built on trust, empathy, direct communication, and authentic human connection.
Outside of design, I’m deeply rooted in family life. I live in Colorado, where you’ll usually find me trail running, skiing, reading sci-fi and fantasy novels, or listening to nostalgic pop-punk music.
Brands Jessie’s worked with
