Native Look and Feel

REALTOR.COM

Our native app was all on a single code base platform. It was a terrible user experience across both platforms. FY2022 primary company initiative was to launch a new native app with a new design system. I was pulled in to help with the listing details native experience.

Process

Design system collaboration

  • Enginering collaboration to rebuild from Flutter

  • Andorid and iOS designs

  • Internal launch

  • External Beta

  • Full launch

  • The Team behind the dream 

    20+ eng, 7 designers, 4 pms, leaders

  • My Role

    Owned the LDP screens and collaborated with our dedicated native design team. Worked closely with one PM.

Objective

Create the best experience for Realtor.com in our native apps, that helps consumers understand the best options, enabling them to connect and collaborate to achieve their goal of buying, selling or renting.

Goal

Leverage native mobile capabilities to push the boundaries of interaction.

  • Provide a platform users trust from start to finish as part of their home journey, including the right people along the way.

  • Be the forefront of thinking and experimentation for all marketplaces and all users. 

  • Be consistently featured in the app stores as innovators in mobile app experiences.

  • Test new look and feel of the design system.

Aligned KR - Grow native app UUs to 8.35M average monthly UUs

Exicution

Myself along with my PM partnered with the design team to help build out the remainder of the new native design system and to provide feedback for any missing components that might be needed within the LDP. 


We were unable to make any larger experience changes to keep the interegit of this massive beta test. 


I built the entire flows for both iOS and Android listing details screens. I worked with the LDP eng team to make sure we had a states and variants account for from the Flutter migration. 


We did a massive QA before releasing the app to the internal beta. Throughout the next month we preformed consistent bug bashes and helped the engineering  and design systems team to revfine for the external beta.

Results and learnings

Overall, users were satisfied with the app, giving it a 4.5/5 rating

Methodology

  • Pulse Labs ran a 2-week study with 48 participants across Android and iOS

  • Users were given 8 tasks per week, with week 2 tasks being more open ended

Sample tasks

  • Search for homes for sale in San Antonio, Texas, then view the homes in a Map and save the search.

  • Try to find out the mortgage payment for the home assuming you can make a down payment of 25%.

  • Try to find a for sale home in your city that you like based on your budget, preferred number of bedrooms, and preferred square footage. When you’ve found a home you like, save it.

Main KR: +5% Monthly Active Users


Downloads KR: Increase App Installs by +10%

while holding the 28 Day Retention Rate for those Installs (67.4%)


Engagement KR: Increase Days in App per month for Returning Users by 25% (from 6.5 --> 8.1)



Opportunity / Problem

Introducing a new brand identity that appeals to a broader audience and our company can build on this (which we are)

Next steps

Next Steps

  • Investigate areas of negatively impacted metrics

  • Address Rentals Lead drops

  • Carry the successful parts of the new design system over to our web design system