Mobile Innovation Lab
IBM
Accelerating ideas to outcomes
We are a network of studios around the world that focuses on getting our clients and business partners to their next step, faster. We do this by bringing together the best of IBM’s expertise and experiences to drive progress.
The role
We traveled across the country to observe all aspects of ground-level trading. We (two engineers and one designer) spent 189 hours in observation and discovery. We found unnecessarily complex workflows, outdated software, and communication gaps.
Project Highlights
Researhc distillation, personas, flows, tested wireframes, built final design
Results & Impact
In its current form, Northern Light will replace over 30 applications and streamline workflows for thousands of employees company-wide. Our future goal is to open the platform to an external client. We hope this will aid the large communication gap between internal and external processes.
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.